NAi010 Publisher

NAI010 Publisher is Holland’s largest publisher, located in Amsterdam, and primarily offering architecture, art and design books from the Netherlands and publications from around the world. The publisher has more than 100 thousand books and other print materials in different languages, including magazines, photographs, newspapers, maps and manuscripts of fine art and typefaces. For this project, I designed a new brand identity that captures the characteristic of the publisher and its universal collections in a dynamic logotype that is a metaphor for a stack of books, or a bookshelf, a place to collect books, photographs and art.